Tech with Purpose: Cutting Waste and Driving Impact

How many tools in your tech stack are actually making a difference?

In this episode of Let’s Talk Data, we’re joined by Alex Oakden, Director at Scope3, for a no-nonsense conversation about technology optimisation, digital waste, and sustainable impact. Drawing from his experiences at Google and in the startup world, Alex unpacks the common trap of “magpie syndrome”, the tendency to chase shiny new tech without clear business value.

Alex shares why now is the time for businesses to reassess their digital investments, eliminate waste, and align tech decisions with real business outcomes. He also highlights the role of sustainability in shaping smarter, more efficient strategies.

If you’re in leadership, tech, or simply tired of bloated systems that don’t serve your goals, this episode is packed with practical advice on how to make tech work better for your business and the planet.